UX Certified Lead Product Designer in Toronto
I make use-centred design decisions informed by market analysis, research, and big data, which means I'm focused in getting and measuring results for my clients.
Currently designing all things AI-powered Health and Wellness at Appnovation.
Previously at Loopio, Loblaw Digital and TELUS Digital.
In my spare time you can find me sharing mindfulness meditations, doing calligraphy, and drinking copious amounts of matcha, chai, and coffee.
I'm good at
Design Research
Usability Testing
Card Sorting
Heuristic Analysis
Digital Advertising
Social media
Optimization and reporting
Creative Technology
AI Prototyping
Builder.io / low-code tools
React (light)
POC/MVP development
Data & Analytics
Making sense of data
Data strategy
Conversion optimization
Design
UX Design
UI Visual Design
Customer Journey Maps
Continuous Learning
Early adopter of emerging tech like Generative AI
Humble life-long student