Customer Journey Map
Mapping end-to-end experience, from the moment users are notified on their devices that they are at the end of their included data bucket to the way it’s easier for them to buy top ups for themselves or a family member in the account
The image above shows some examples of sketches created during a Design Sketching Session lead by myself with team members, developers, and stakeholders. Sessions like this are very helpful to kick-off the wire framing process.
By the numbers
75.1% increase in digital transactions in 6 months after launch, which was 18.1 points above expectations.